Pengsquare brings some completely new concepts of digital uniqueness, ownership and content appreciation to the table. With a platform like this, it is sometimes hard to find out if people understand the vision and the core of the platform right away. Some explaining
And this is why we are currently testing the quality of our landing page. How we are going to do that? Well, a simple experiment – we invite people via mail to join Pengsquare. Half of the target group gets a personal email and the straight beta invite to sign up with us. The other half only gets the personal email with a link to our landing page http://pengsquare.com and the hint to contact us for an invite, but no straight sign-up link.
From the actual return (email inquiries for invites), we hope to be able to deduct, if our landing page is good enough to intrigue people even without a straight beta invite. Are we able to create the excitement we feel also for people just browsing this one page?
If people don’t respond well to the landing page, we’ll definitely need to rethink our communication approach.
Stay tuned for the results!
The Pengsquare Team.